MDW® ( DESIGN + DIRECTION ) - Maarten De Wever

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I AM A FREELANCE DESIGNER DRIVEN BY SYSTEMS AND EMPATHY. SINCE 2010, I HAVE BEEN WORKING ALONGSIDE SMALL BUSINESSES, GLOBAL BRANDS AND AGENCIES TO CREATE MEANINGFUL, AND CONCEPT-DRIVEN WORK ACROSS BRANDING, GRAPHIC DESIGN AND DESIGN DIRECTION.
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RUNR®

( BREAK THE CYCLE™

2023 )

RUNR® is a Belgian startup revolutionizing sports nutrition. Unlike competitors, they craft personalized products based on clients’ nutritional needs, using data from the app and personal follow-ups. This approach, embodied by “Break The Cycle,” challenges industry norms and urges clients to embrace tailored health. This concept is visually depicted through a graphic system, where a circle transforms into a runner, seen in the logo and product line branding. The identity extends to naming, shortening words by one letter for speed, exemplified by main brand RUNR® and its product line including GAINR, COOLR, and RECOVR. Overall, the brand exudes exclusivity and quality through a monochromatic palette and thoughtfully chosen imagery, establishing RUNR® as a boutique-like sports nutrition center.

Brand identity, verbal identity, imagery identity

UNFOLLOWERS®

( WE ARE THE UNUSUAL™

2023 )

Unfollowers® is a creative content agency known for its fresh approach. They use a -12° recline in their design to show how they like to do things differently, just like an object in motion stays in motion. This attitude sets them apart in the fast-changing world of social media. They also have a unique way of talking about themselves; they're not just Unfollowers®, they're unafraid, unusual, and unstoppable, giving their brand a special character.

Brand identity, verbal identity, imagery identity