I AM A FREELANCE DESIGNER DRIVEN BY SYSTEMS AND EMPATHY. SINCE 2010, I HAVE BEEN WORKING ALONGSIDE SMALL BUSINESSES, GLOBAL BRANDS AND AGENCIES TO CREATE MEANINGFUL, AND CONCEPT-DRIVEN WORK ACROSS BRANDING, GRAPHIC DESIGN AND DESIGN DIRECTION.
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2014 → Present
DESIGN + DIRECTION
Freelance
I am a freelance designer driven by systems and empathy. For almost two decades, I have been working alongside small businesses, global brands and agencies to create meaningful, and concept-driven work across branding, graphic design and design direction.
2020 → 2023
DESIGN DIRECTOR & CREATIVE COACH
Colruyt Group, BE
Drove the professional development of 85+ designers at Colruyt Group's in-house agency, fostering both individual and collective growth. Initiated the collaboration across diverse design disciplines to enhance communication relevance, fortify brand identities holistically, and elevate the overall design quality. Managed creative projects for 30+ brands in both B2C and B2B sectors, including DreamLand, Bike Republic, Collect&Go, Spar, OKay, with a focus on delivering impactful results."
2009 → 2014
GRAPHIC DESIGNER
Colruyt Group, BE
Graphic Designer at CCX – the inhouse agency of Colruyt Group – that handles creative commissions for brands like: DreamLand, Colruyt, OKay, Dats24, Bio-Planet etc. Responsible for a wide range of creative solutions for different brands of Colruyt Group.